Technically speaking, launching a new web service is relatively easy compared with the incredibly hard task of getting people to actually use it.
Why are people so hard to draw to your web services?
There are a variety of reasons why getting total strangers to use your still nascent web service is the digital equivalent of moving a mountain but the following come to mind…
…and countless more reasons we could add but here’s the thing, if you’re going to succeed with your new web service, you can’t even think about these things.
You actually need to focus on getting over these hurdles but that’s easier said than done as the first days, weeks or months of launching a new web service can be very hard on your self-esteem when very few people use it (compared to what you had initially envisioned).
So, you ask, are there any magic tricks to get people to use your web services?
Yes, if you’re insanely rich, you can buy your way into more mindshare with a pay-per-click campaign or a banner ad run on a complementary web site. Perhaps a banner exchange with other web developers could work well but that’s harder to do as all sites aren’t always “equal” for that kind of trade.
You may also resort to mailing lists, either bulk or fine tuned but the later take a lot of time to compile so that can be a frustrating experience.
Another path is to just add quality —and unique— content until the search engines eventually pick up your web service and make it visible to people looking for resources like the one you offer. That’s probably the surest shot among all because adding value to your web service makes it that much more appealing.
By building up your web service over time, you take it to the point where it can’t be ignored anymore because it’s completely unique and that much more useful to your target audience. That’s something anybody can but it takes both time and effort to produce a web service or destination that will be both sought and remembered.
The search engine optimization crowd will probably feel there’s not enough emphasis on “the power of search” but whatever web service you optimize, it needs a solid foundation to last at the top of seach engine results list. So SEO should come only when you web service is sufficiently mature to compete with the “Top 10″ of any market segment because that’s where most of most valuable clicks occur.
But it’s entirely true, the tech part is easy compared to turning strangers into members and freebie leechers into paying customers.
If you have other tip and tricks to get people to use your web services, please, share them with us all.
There used to be a time when a Google AdSense ad was something of a novelty and everybody wanted to try it.
Several years later, every single web user has clicked on a pay-per-click ad, from Google or any other PPC ad network. People just aren’t compelled to click like they were, in 2007 and 2008 which were the banner years for publishers.
So what’s going to happen to publishers if web visitors don’t click their pay-per-click ads, anymore?
Well, for one thing, they’re going to have to rely on a lot less money to pay their rent and mortgages, which is bad news for everybody because the overall quality of the ad-supported destinations might go down if there’s no business case in keeping them active and up-to-date.
Without getting into specific numbers, some publishers are reporting that they’re lucky if they get 100 clicks from some 5,000 visitors, in a day. That adds up to mere pocket change so nobody can live off of that.
Those who publish web site know how hard it is to get a sustained level of 5k visitors daily and how astronomically hard it is to sustain 10 times that, at 50k. Why talk about 50,000 visitors? Because, apparently, that’s the new level of visitors you need to make over 50$ a day, in pay-per-click money. Whew!
So with the ads stacked so unfavorably against the publishers, with visitors who see no point in clicking ads on one side and low paying advertisers on the other, it’s basically pointless to develop web sites, at all.
Wiping the floor at Burger King pays more than getting 50k unique visitors to your site, if pay-per-click ads is your source of revenue. In many ways, it’s both twisted and somewhat pathetic.
So, what do you do to make money with your current visitors if you’re going to make any serious money with PPC ads, anymore?
You’ll probably think of something —but— allow me to suggest that you open your very own web services reselling store, where people can buy domain names and web hosting, at a price you determine.
The 24h service and invoicing is all taken care of, for you. All you need to do it place ads for your new online store in your web properties and wait for the checks to come rolling in. And those checks mean business, for real.
With a 10$ markup on domain names, if you sell just 10 per day, on your 5k daily visitor stream, that’s 100$ more in your pockets, per day. Add the web hosting, SSL certificates and countless other goodies that your visitors can buy and you see how quickly it all adds up.
If pay-per-click ads leave visitors unimpressed, you just need to sell them what they’re buying and what they want are quality web services. With Coolest.Name, you deliver exactly that, and more!
If you’re still waiting for Google AdSense to bounce back and help pay your rent or mortgage, you may want to consider another alternative because as far as most experts can see, it’s not going to happen soon — unless you jump your site’s daily visitor count into the hundreds of thousands of millions, that is.
You see, the web is a reflection of the world and not just of the United States.
As such, there are more users from China than from the US and that’s a real eye opener. Can you really afford not to sell “something” to these fine individuals who, by the way, generally have a working understanding of English? If you’re smart, you absolutely want to make money with your Chinese, Indian, Brazilian and Russian visitors, to name only those.
Better yet, if you’re based outside the US and want to market web services locally, then your own online store is a must to maximize your ongoing profits, especially with your current customer base.
While pay-per-click ads might yield a $0 profit from each click originating from “overseas”, a full features web services store will generate a healthy profit for you, wherever your paying customer is based. Congo, South Africa or Malaysia — they’re all welcome in my web reseller store (seriously, go take a look at MY web services store).
By the way…
Did you know that 70% of all of Google AdSense’s revenue share went to its “Top 10 Publishers” meaning that only 30%-or-so of their shared revenue went to the millions of “other” publishers… like you, and me.
Furthermore, the top publishers have signed deals with Google that forces the Mountain View giant to share 50% but no smaller publisher knows exactly how much Google is “sharing” with them. It might be as low as… 0% — there’s NO WAY TO KNOW, at all.
With Google AdSense, the numbers that really matter are a SECRET and that tells a lot about the nature of this master-slave relationship.
If you’re tired of relying on only one source of pay-per-click-based revenue stream which happens to be taking, right now, perhaps you owe it to yourself to try something else, namely your own online web services store where you can sell domain names, web hosting and SSL certificates for a healthy profit.
Stop making between $3k and $18k a year busting your chops trying to “position / place” your AdSense “zones” where they’re the most visible and try promoting your own store, for a change. You know stores make money because they SELL stuff… and in this case, YOU set the selling price (as long as it’s over the “buy rate”, which is very low to start with).
It time for you to say “Welcome” to the entire world and since the domain name business is mostly handled in English, you’ll be well positioned to rake in boatloads of money, every month, from “emerging markets” which are GROWING while America is suffering a horrible recession (which we all hope will end soon, because it hurts us all).
Get on the winning team: get your own online store and make the kind of money that’s all but impossible to make, using today’s AdSense.
Lots of web professionals have thought about reselling web services for profit but surprisingly, very few have actually done it.
Why is that?
For the main part, web professionals already have a busy schedule so reselling web services such as domain names, web hosting and SSL certificates is hardly an option.
However, there exists a reseller program that handles 100% of these offerings, through a finely crafted web services storefront (which can be extensively customized), including the payments and customer service calls!
With this program, your customers —current and future— will be able to buy all the web services themselves, in YOUR ONLINE STORE. The payment part is entirely handled for you and when customers call for customer service, they answer with YOUR business name — in my case, they answer “This is Logix, how may I help you?” because “Logix” is the name of my local web consulting company.
So this is amazing enough but is this business opportunity worth spending 99$ upfront, for it?
In my opinion, absolutely.
With the “basic reseller” package, you get a full year of steady revenue coming from all the customers who will be spending money in your online store. It adds up very quickly and it’s steady income for as many years as you’ll be keeping your reseller store open — mine has been opened for 6 years and I’ve already prepaid the next 10 years.
This is a sound, reliable and no nonsense money maker and if you know how to market your new store online, you’ll be getting much fatter checks.
For instance, I have thousands of “friends” in several social networking platforms (MySpace, Facebook, NetLog, Gather, Twitter and such) and when I post a message advertising “You can buy your .COM domain names under 10$ with ALL the value added services free” between 10 and 50 people go to the store and actually register domain names and buy web hosting to launch their own blog or do anything else they please. Do that —in rotation— and without exagerating in all your social networking sites and you’ll be impressed by how much money that generates (in the low thousands of dollars, per month).
And here’s a kicker: you get to set your prices!
That’s right! If you want to sell .COM domain names at 100$ a pop, per year (like NetSol has done for so long), it’s up to you! Lots of richer folks getting online nowadays don’t even mind paying that much because of all the free services you’ll be giving them, in return (they’re all available automatically so don’t worry about “giving them” yourself).
Reselling web services is a wonderful online business.
Everything that matters is automated. You could be on vacation all year long (I personnally take care of my kids, all year long… and I love it) and the checks will just keep rolling in, as long as you’re smart enough to know how to minimally market your reseller storefront (which doesn’t even require that you purchase a domain name, although it’s better if you do).
So, are you tired of having trouble making ends meet? Would a few hundred or thousand dollars a month help?
Relegate your “pay-per-click” venture (like Google AdSense’s shrinking revenues) to a distant second and enjoy a new —healthy and reliable— revenue stream from your very own web services reseller storefront where your customers will find your services at the price YOU determine.
If you’re serious about making money online, this is it so go ahead and open up your storefront right away.
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
