If you’re a web publisher looking to make serious money, one place you don’t want to waste any of your time is Copeac, an Intermark Media division.
Their business is lead generation and like other similar operations, they appeal to web publishers using the lure of higher payouts “per action” but here’s the catch: to get a perfect stranger, visiting one of your web properties, to “convert” through one of their “actions” is no easy feat, unless you know how to play Jedi tricks, or something.
So even though a few dollars per conversion might seem like good money, you need to keep in mind that you’ll be peddling all sorts of dating, money and weight loss offers to thousands upon thousands of your visitors, for free… because they’re most likely NOT going to “convert”.
Consider this…
Would YOU actually go to some weight loss program “signup page” and provide your name, address, email, phone number and valid credit card number (yes, a credit card) to some company you’ve never heard about?
Probably not, right?
Well, why do you think your visitors would be so dumb as to want to do that?
Seriously, the “signup now and you’ll see how good we are” jingle doesn’t work anymore but with some savvy “spam fighting” bravado wording, perhaps Copeac will convince both web publishers and advertisers that they’re “the answer” they’ve been waiting for.
You see, Copeac really wants to make “an impression” so, to make the whole thing sound more serious, web publishers actually get called by an “affiliate manager” who basically judges the “applicant”, over the phone, to help qualify them as “good” or “not so good”. It’s worth what it’s worth but that call usually comes out of the blue, at weird hours and several weeks after the affiliate applied. Maybe some web publishers have been luckier but quite a few obviously haven’t.
Some web publishers like Copeac’s promise to pay on a weekly basis but that’s ONLY if you make $1k per week!
Now, some web publishers can actually have some of their web properties geared towards “converting” total strangers to fill out forms in order to eventually, say, lose some weight but in “real life”, most web publishers don’t try to funnel their web visitors into buying stuff they wouldn’t likely touch with a ten foot pole, themselves.
In other words, web publishers with a conscience might want to stick with more alternative revenue generating activities.
As a rule of thumb, if you wouldn’t sell something to your mother, protect your good karma by not selling it to strangers who, for an instant, trust your web site.
In many ways, your visitors judge you both on your content and on the quality and relevancy of your advertisers. If one or the other seems off, you might lose these people, forever. Now, it’s your call to try to sell “signup conversions” to everybody coming across your web properties but if that kills your credibility, good luck spending years rebuilding it.
Getting paid “per action” is the best deal EVER for advertisers because they only have to give money out when they’ve hooked a “customer” who has been kind enough to provide a valid credit card.
For web publishers, however, it’s the worst kind of advertising possible because for the few who may (some day) signup (and “convert”), untold numbers of “unconverting” visitors will have been shown the flashy ads… for free.
If some web publishers think they can pay their mortgage with that kind of advertising model, may they be blessed but for all others looking to do things differently, there are alternatives. Many of them, actually.
In a nuthsell, that’s why no —or very few— web publishers should waste their time, with Copeac.
If you’re a web publisher, Chitika offers you to turn page views into profits.
That’s a fair proposition but it’s even more attractive once you learn that their “kind of contextual ads” can be installed alongside those from Google’s AdSense program… because, in fact, they’re NOT contextual.
For those who haven’t seen Chitika ads before, this is what they typically looks like…
You’ll notice that their service will offer ads which are relevant to the search query a visitor might have entered, just before accessing the web publisher’s web site. This makes their program especially interesting to those who master the search engine optimization (SEO) techniques and therefore get a lot of search engine traffic.
Chitika is basically a “set and forget” kind of system.
The web publisher gets his own advertising zone code, installs it in his web pages and voilà, contextual ads can then be “served” to every visitor, based on his interests.
Interestingly, Chitika isn’t just presenting itself as an AdSense “companion”, it’s also stating that it can be an outright replacement for the Mountain View giant’s advertising service. It’s a realistic statement for many reasons…
Web publishers of all sizes are able to register and use Chitika to make money with their web destinations.
This is very good news for anyone looking to make money with their visitors without having to charge them a membership. Development, domain names, hosting and promotion all cost money and it would be foolish to think that “good karma” alone will pay for it all. Web publishers need a service like Chitika to bring in the money which can ensure the success of any web property.
The ads formats can easily be adapted to your web sites’ formats and you can customize the colors to fit your design. It’s fair to say Chitika has grown into a very professional service which delivers quality pay-per-click ads whcih are almost always accompanied by little pictures, which might help explain their very high click-through rate (CTR).
So don’t wait and open up your own Chitika account and see how much money you can make with your web sites.
If you’re a web publisher or an online merchant and you happen to sell to people who like to pay for small products or services with their phone, their cellphone or even their credit card, you may benefit from micropayments.
The name says: the payments are small and meant to be easy to make, for the user.
For instance, a visitor might come to your MP3 song download service and wish to purchase a particular song for a few bucks so in the micropayment model, he can simply flip out his mobile phone, type an SMS to your site’s code (provided by the micropayment provider, like 123Ticket) and get a code back which, when entered in the web page grants access to the downloadable file for that song. It all happens in a matter of seconds.
Now, while countless customers may appreciate micropayments, they may not always be the right model to use.
As soon as your products of services cost over 12 or 15$US, you should refrain from using micropayments because they’re not meant for those. PayPal may be the solution of choice for amounts up to 10k$US but you can shop around for other payment providers who can be equally competitive.
When your potential customers want predictable and simple pricing, micropayments may end up wasting too much of a user’s mental time by creating many tiny, unpredictable transactions. When this happens, micropayments create both anxiety and confusion in the mind of your visitor. Because of this, you have to be careful not to choose the micropayment model lightly.
Wether you sell your offerings through regular payments or micropayments, you need to make sure that the value proposition is crystal clear so the visitor can decide to purchase (or not) without being anxious about the pricing.
Micropayments are evolving quickly as more people gain access to the web through mobile devices but the people are the ones who decide if a payment occurs, or not. As such, they’re the ones you need to think about when deciding which payment model to implement.
Web publishers know how much work goes into a single web site, never mid an entire network of web destinations!
So imagine that on top of actually building the sites and convincing people to click towards them, publishers need to handle advertising. Fortunately, Google AdSense came up with a short snippet of code that can be placed in a page which can display a wide variety of contextual ads. The concept, in and of itself, hovers above all others.
But what happens when pay-per-click ads don’t work?
Well, a savvy publisher will work hard at trying to put the ads where people go but more and more, visitors just circumvent the PPC ads, like as if they were poisoned, or something. For a publisher, it’s utterly frustrating…
…all of those have minimal if not downright NO EFFECT on modern web visitors.
It’s unbelievable how much effort can go into trying to show the ads and such a tiny percentage of visitors actually notice them or feel comfortable clicking them.
Some experts say that the average web page has so many options that the chance that a visitor will click on a particular ad is that much more diminished but that may not tell the whole story. You see, visitors need to be visually and intellectually challenged. Google AdSense ads and others need to be somehow upgraded into something people actually want to explore further.
Until that happens, publishers can proverbially move mountains for their visitors, they appear to be suffering from a bizarre case of allergies… against ads!
If you build, maintain or promote web sites that derive part or all of their revenue from the Google AdSense program, you’ve surely seen a sharp decrease in your earnings, in the last months.
These are the main theories that are being discussed as to what may explain the drop…
It might even be something else but it’s undeniable, if you’re a web publisher trying to make money with AdSense, it’s now very hard.
If you’re so bold as to try to make a living off AdSense, it’s not downright IMPOSSIBLE unless you can make ends meet on a few hundred dollars a month, at most (if you live in your parents’ basement, it can happen but hey, not everybody enjoys such privileges).
Perhaps you have another idea why web publishers with better, more heavily circulated sites are seeing their revenue plunge in a seemingly bottomless abyss so you’re welcome to share your thoughts with us all.
In the meantime, if you want to make real money, please sign-up to get your own domain name and web hosting reselling store, online. It’s exactly what hundreds of millions of people are looking for and you’ll be the one collecting the moolah for years on end as people buy these services (or products) and keep renewing the forever.
Keep trying with AdSense if you feel like it but be aware that it’s just kiddie pocket change compared to operating your own online domain name reselling business (not to mention you’ll get your own domains at the “buy rate” — wow!) so don’t wait and join the major leagues!
If you’ve been making LESS money with Google AdSense, lately, it seems you’re not alone.
Savvy web publishers from across the web, in the US and across the world, have been feeling the heat since around February of 2009, after Google had integrated DoubleClicks’ inventory of “CPM” ads (which aren’t welcome with PPC publishers).
Nobody knows much about what goes on at Google but lots of informed observers have speculated that by integrating very low paying CPM ad campaigns in the pay-per-click zones, the revenues went from a potential 40 cents per click to something akin to 1/100th of a cent per display — which might explain part of the revenue landslide publishers are pointing to.
And it’s not just the banners ads…
Web publishers who feared the DoubleClick inventory integration thought that by turning off the banner ads in their AdSense preferences, they could evade the revenue massacre but that’s not the case because now, rumor has it that large advertising accounts can actually purchase text-based PPC ads using the CPM model.
In other words, web publishers now have to accept the CPM model even if it comes with revenues that can be hundreds of times smaller than regular PPC. And wether this is the reason or not for the revenue drop, the bottom line is that web publishers are making less money now than in 2007 or 2008.
2009 is such a bad year for Google AdSense publishers that some are questionning wether it will ever bounce back — less optimistic reviewers are announcing the fall of AdSense but that’s probably pushing it too far. AdSense is probably going through a phase but how long will that phase be? Are we talking months or years?
Allthewhile, Google is posting healthy profits. Nothing fancy but way beyond the kind of money web publishers are making (proportionately). Why are publishers seemingly the only ones getting hit by the revenue drop? Honestly, nobody knows… except Google, and they won’t tell.
So if you’re an AdSense publisher and you’re tired of being stress out to pay your rent or mortgage at the end of each month, try my domain name, web hosting and SSL certificates online reselling store, for a change. It’s 100% ready to go, completely self-updated and the live 24/7 customer support agents will even answer in YOUR NAME (like, “Hello, this is ‘Company ABC’. How may I help you?”).
AdSense will probably bounce back, at some point but can you afford to wait?
If you want money fast, keep you pay-per-click ads active BUT make sure to advertise your newly created web services store where all your customers will have the opportunity to buy what they crave to have: domain names, web hosting and all sorts of awesome services that assist web builders of all types.
If AdSense bounces back and you already have your online store running, then, you’ll have two sources of revenue making you richer. You can go wrong selling domain names and web hosting…
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
