Anyone working in the retail business will tell you: the more it snows, the less people go out to shopping stores.
Common sense compells countless “responsible people” not to go out in a snow storm but the same logic applies for less dramatic snowfalls. Wichever, people tend to shop less when the snowflakes are covering up the town.
But what are all these nice folks doing, if they’re not shopping?
They could be doing anything, from shovelling snow to surfing the web and that’s it gets interesting for the Google AdSense folks who basically expect more visitors when it snows but in the end, it’s just not that simple.
Even if more people are likely to get stuck behind a computer screen for a prolonged period doesn’t mean they’ll be clicking more ads. Actually, they might be clicking LESS ads because their day is likely a bit more hectic than it usually is since more snow means more work, more (travel-related) delays and in some cases, added expenses.
That might work out good if you’re operating gateway pages towards “cheap winter tires” or “turbo ice delocker” but if your web destination are about anything unrelated to the white veil of snow, it’s probably going to be a below-average day and you’ll be earning less PPC money even though more people are theoretically “stuck” online.
Clicking pay-per-click ads occurs when a visitor believes clicking such a link will provide some outstanding insight into an issue… any issue!
Anyway, Google AdSense isn’t nearly as lucrative as before they made their changes in February of 2009 but hey, if you can manage a few bucks a day, that’s more change in your pockets and that’ll all for the best.
So the next time you look out the window and see that’s it’s white everywhere, don’t necessarily get you “publiser hopes” too high because people might be busy, elsewhere than on your web destinations.
Tags: tags, ppc, pay-per-click, revenue, money, payments, lucrative, google adsense, adsense, hard drive, snow, shovel, snowflakes, house, home, internet
You’ve heard about CommissionJunction and how it’s hard to make a penny there and perhaps you’ve decided to move away from “cost-per-action” (or “CPA”) ads because of them but they’re not the only player in town.
Meet Neverblue.
They’re probably what you were expecting (but never got) when you signed up with CommissionJunction.
The ads are super high-quality, the campaigns are well explained and most of all, the payouts are much better. All you need to do is sign-up to become a Neverblue publisher and you’re on your way to make money referring qualified visitors to those advertisors’ web sites you choose to promote.
Contrary to pay-per-click where you install one code which does the thinking for you, pay-per-action is bit more hands-on. That’s not a bad thing since you can tweak things to fit your exact needs, which helps convert more people.
As a web publisher, it’s amazing how you can generate —in mere hours— the revenue you’d otherwise take weeks and months to get with pay-per-click ads (waiting to be clicked).
For instance, let’s say you’re signed-up with Neverblue and you find a dating site offering 4$ per lead, it’s not that complicated to setup a free product page, featuring something people who date want to get their hands on, where the product is sent by email.
Give it a few days.
Market that freebie page in social networks and see your emailing list grow.
Once you have around 5k emails, just send out the dating site offer in a one-shot emailing and you’ll get (at least) 1k leads to sign-up.
Bang, you just pocketed 4,000$US.
Is that too complicated for you?
Probably not…
So don’t waste any time and sign-up with Neverblue and see how you can turn CPA offers into hard cash which you can use to pay off your debt, pay your mortgage and even fly with the kids to DisneyWorld, for a week of luxury and fun.
Maybe you’ve been stuck in the PPC slump for too long and it’s time for you to taste something else, like CPA where real money is getting made by people like you.
If you’re familiar with pay-per-click advertising, as a publisher, you already know part of your business model hangs on wether your visitors are interested enough by your Google AdSense ads to actually click on them.
And if they don’t, your revenue tanks through the floor… and you have no fun!
It’s deceptively simple.
So simple that some publishers have tried wild tricks to get their visitors to click on their ads but if and when Google notices the scheme they find it to be contrary to their TOS, they’ll rightfully pull the plug and the publisher will have no more revenue generating ads to accompany their content.
Therefore, a savvy publisher has to think up a way to present unique, useful and engaging content for free in the remote hope that some visitors will be, at that precise moment, looking to know more about the issue at hand and be willing to spend eye-time on the ad zones… and then, eventually click on one of them.
Whew!
It sounds straightforward enough but a “normal” website can get around 1 or 2% clickthroughs on the total numbe of their page views so that means that for 1k “valid” page views, only 10 or 20 clicks might occur — hardly enough to pay the rent or mortgage. It might help pay the groceries once a month but that’s it.
Are a few hundred dollar really worth all the exposure given to all those advertisers? Do the handful of monthly clicks really compensate for the tens of thousands of “views” those advertisers got? Some publishers think it’s worth it but many other think it’s time to move on to a more serious source of revenue.
There was a time, in 2007 and 2008, when the pay-per-click model was bringing enough money for a publisher to make ends meet but that time seems to be over as the economy isn’t picking up like it should and to make things even worse, the visitors don’t even bother to click the PPC ads, anymore.
Even the advertisers may feel this is isn’t working out to good for them so that might explain that their short “pitch lines” are getting ever more agressive which, in turn, might turn off even more visitors from clicking. Talk about a bad streak, from start to finish.
So Google AdSense and others need to figure out a way to make pay-per-click ads attractive again, for visitors.
Part of the solution might reside in providing more control to the publishers such as transparent ads and more options for ad feeds so all ads don’t look the same anymore. Also, a better cooperation between Google and its publishers might do wonders. The official AdSense blog is a nice touch but it’s hardly as good as a human being taking the time to help publishers who really need it. The current support structure is somewhat complicated and might lead to publisher frustration.
In other words, the current system is working but it’s a far cry from what publishers need to live so things have to change to make sure that it’s not just Google that can have a little more pocket change, at the end of the month.
There used to be a time when a Google AdSense ad was something of a novelty and everybody wanted to try it.
Several years later, every single web user has clicked on a pay-per-click ad, from Google or any other PPC ad network. People just aren’t compelled to click like they were, in 2007 and 2008 which were the banner years for publishers.
So what’s going to happen to publishers if web visitors don’t click their pay-per-click ads, anymore?
Well, for one thing, they’re going to have to rely on a lot less money to pay their rent and mortgages, which is bad news for everybody because the overall quality of the ad-supported destinations might go down if there’s no business case in keeping them active and up-to-date.
Without getting into specific numbers, some publishers are reporting that they’re lucky if they get 100 clicks from some 5,000 visitors, in a day. That adds up to mere pocket change so nobody can live off of that.
Those who publish web site know how hard it is to get a sustained level of 5k visitors daily and how astronomically hard it is to sustain 10 times that, at 50k. Why talk about 50,000 visitors? Because, apparently, that’s the new level of visitors you need to make over 50$ a day, in pay-per-click money. Whew!
So with the ads stacked so unfavorably against the publishers, with visitors who see no point in clicking ads on one side and low paying advertisers on the other, it’s basically pointless to develop web sites, at all.
Wiping the floor at Burger King pays more than getting 50k unique visitors to your site, if pay-per-click ads is your source of revenue. In many ways, it’s both twisted and somewhat pathetic.
So, what do you do to make money with your current visitors if you’re going to make any serious money with PPC ads, anymore?
You’ll probably think of something —but— allow me to suggest that you open your very own web services reselling store, where people can buy domain names and web hosting, at a price you determine.
The 24h service and invoicing is all taken care of, for you. All you need to do it place ads for your new online store in your web properties and wait for the checks to come rolling in. And those checks mean business, for real.
With a 10$ markup on domain names, if you sell just 10 per day, on your 5k daily visitor stream, that’s 100$ more in your pockets, per day. Add the web hosting, SSL certificates and countless other goodies that your visitors can buy and you see how quickly it all adds up.
If pay-per-click ads leave visitors unimpressed, you just need to sell them what they’re buying and what they want are quality web services. With Coolest.Name, you deliver exactly that, and more!
The financial crisis might still be in full swing as the general public isn’t saved by anyone (only the major banks and transnationals have that privilege) but people, from all over the world, are still buying up web services.
What are “web services“? Well, they include the following…
If you’re reading this article, you’re probably very familiar with these web services.
What you need to know, however, is how to use GoDaddy’s massive technical infrastructure to reap part of the profits of this expansive market.
You, your family and neighbors have purchased at least one of the aforementionned services, in the last year. Multiply that by the billion (and more) people accessing the internet, every single day. If you play your cards intelligently, you’ll not just make “a lot of” money but “boatloads” of money.
For instance, just use Twitter or Facebook to tell all your contacts, on a regular basis (without spamming) that you offer domain names at very low prices and that you offer a long list of free features with every single domain purchased from your online store, you’ll see how fast the numbers add up.
Better yet, GoDaddy, through its Wild West Domains reseller division, will handle all the money for you and send you a nice check, by mail (it can also be sent electronically, if you prefer). I’m old fashioned so I prefer checks… but that’s just me!
Google AdSense revenues have tanked but fortunately, I’ve been getting a steady revenue stream from my domain name reselling business and I’ve been basically spared from the current recession (domains show no sign of slowing down so I should be fine). Maybe AdSense will eventually pick up but for now, web publishers who have an online storefront selling domain names are faring much better than those who rely solely on Google’s ad service.
So if you’re serious about making lots of money reselling web services for profit, using GoDaddy’s infrastructure, go directly to Coolest.Name, the most affordable place online to buy your Wild West Domains reseller account.
You’ll love both the business and the money you’ll get from it.
If you’re tired of trying to figure out a way to make ends meet, you’re probably ready to open up your own online web services reseller storefront.
Not only are domain names pivotal to most of today’s businesses but they selling them, along with their accompanying services, is a largely recession proof way to make money. Even if the economy is bad, companies need to keep up their online presence going.
By opening up your reseller store, here’s what you get…
And a lot more — yes, there’s a lot more included with your web services reseller account.
Everybody can now resell domain names, web hosting and SSL hosting —to name only those— through their very own recession-proof web services store.
Get yours now!
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
