Anyone working in the retail business will tell you: the more it snows, the less people go out to shopping stores.
Common sense compells countless “responsible people” not to go out in a snow storm but the same logic applies for less dramatic snowfalls. Wichever, people tend to shop less when the snowflakes are covering up the town.
But what are all these nice folks doing, if they’re not shopping?
They could be doing anything, from shovelling snow to surfing the web and that’s it gets interesting for the Google AdSense folks who basically expect more visitors when it snows but in the end, it’s just not that simple.
Even if more people are likely to get stuck behind a computer screen for a prolonged period doesn’t mean they’ll be clicking more ads. Actually, they might be clicking LESS ads because their day is likely a bit more hectic than it usually is since more snow means more work, more (travel-related) delays and in some cases, added expenses.
That might work out good if you’re operating gateway pages towards “cheap winter tires” or “turbo ice delocker” but if your web destination are about anything unrelated to the white veil of snow, it’s probably going to be a below-average day and you’ll be earning less PPC money even though more people are theoretically “stuck” online.
Clicking pay-per-click ads occurs when a visitor believes clicking such a link will provide some outstanding insight into an issue… any issue!
Anyway, Google AdSense isn’t nearly as lucrative as before they made their changes in February of 2009 but hey, if you can manage a few bucks a day, that’s more change in your pockets and that’ll all for the best.
So the next time you look out the window and see that’s it’s white everywhere, don’t necessarily get you “publiser hopes” too high because people might be busy, elsewhere than on your web destinations.
Tags: tags, ppc, pay-per-click, revenue, money, payments, lucrative, google adsense, adsense, hard drive, snow, shovel, snowflakes, house, home, internet
If you’re a web publisher, Chitika offers you to turn page views into profits.
That’s a fair proposition but it’s even more attractive once you learn that their “kind of contextual ads” can be installed alongside those from Google’s AdSense program… because, in fact, they’re NOT contextual.
For those who haven’t seen Chitika ads before, this is what they typically looks like…
You’ll notice that their service will offer ads which are relevant to the search query a visitor might have entered, just before accessing the web publisher’s web site. This makes their program especially interesting to those who master the search engine optimization (SEO) techniques and therefore get a lot of search engine traffic.
Chitika is basically a “set and forget” kind of system.
The web publisher gets his own advertising zone code, installs it in his web pages and voilà, contextual ads can then be “served” to every visitor, based on his interests.
Interestingly, Chitika isn’t just presenting itself as an AdSense “companion”, it’s also stating that it can be an outright replacement for the Mountain View giant’s advertising service. It’s a realistic statement for many reasons…
Web publishers of all sizes are able to register and use Chitika to make money with their web destinations.
This is very good news for anyone looking to make money with their visitors without having to charge them a membership. Development, domain names, hosting and promotion all cost money and it would be foolish to think that “good karma” alone will pay for it all. Web publishers need a service like Chitika to bring in the money which can ensure the success of any web property.
The ads formats can easily be adapted to your web sites’ formats and you can customize the colors to fit your design. It’s fair to say Chitika has grown into a very professional service which delivers quality pay-per-click ads whcih are almost always accompanied by little pictures, which might help explain their very high click-through rate (CTR).
So don’t wait and open up your own Chitika account and see how much money you can make with your web sites.
You’ve heard about CommissionJunction and how it’s hard to make a penny there and perhaps you’ve decided to move away from “cost-per-action” (or “CPA”) ads because of them but they’re not the only player in town.
Meet Neverblue.
They’re probably what you were expecting (but never got) when you signed up with CommissionJunction.
The ads are super high-quality, the campaigns are well explained and most of all, the payouts are much better. All you need to do is sign-up to become a Neverblue publisher and you’re on your way to make money referring qualified visitors to those advertisors’ web sites you choose to promote.
Contrary to pay-per-click where you install one code which does the thinking for you, pay-per-action is bit more hands-on. That’s not a bad thing since you can tweak things to fit your exact needs, which helps convert more people.
As a web publisher, it’s amazing how you can generate —in mere hours— the revenue you’d otherwise take weeks and months to get with pay-per-click ads (waiting to be clicked).
For instance, let’s say you’re signed-up with Neverblue and you find a dating site offering 4$ per lead, it’s not that complicated to setup a free product page, featuring something people who date want to get their hands on, where the product is sent by email.
Give it a few days.
Market that freebie page in social networks and see your emailing list grow.
Once you have around 5k emails, just send out the dating site offer in a one-shot emailing and you’ll get (at least) 1k leads to sign-up.
Bang, you just pocketed 4,000$US.
Is that too complicated for you?
Probably not…
So don’t waste any time and sign-up with Neverblue and see how you can turn CPA offers into hard cash which you can use to pay off your debt, pay your mortgage and even fly with the kids to DisneyWorld, for a week of luxury and fun.
Maybe you’ve been stuck in the PPC slump for too long and it’s time for you to taste something else, like CPA where real money is getting made by people like you.
If you’re familiar with pay-per-click advertising, as a publisher, you already know part of your business model hangs on wether your visitors are interested enough by your Google AdSense ads to actually click on them.
And if they don’t, your revenue tanks through the floor… and you have no fun!
It’s deceptively simple.
So simple that some publishers have tried wild tricks to get their visitors to click on their ads but if and when Google notices the scheme they find it to be contrary to their TOS, they’ll rightfully pull the plug and the publisher will have no more revenue generating ads to accompany their content.
Therefore, a savvy publisher has to think up a way to present unique, useful and engaging content for free in the remote hope that some visitors will be, at that precise moment, looking to know more about the issue at hand and be willing to spend eye-time on the ad zones… and then, eventually click on one of them.
Whew!
It sounds straightforward enough but a “normal” website can get around 1 or 2% clickthroughs on the total numbe of their page views so that means that for 1k “valid” page views, only 10 or 20 clicks might occur — hardly enough to pay the rent or mortgage. It might help pay the groceries once a month but that’s it.
Are a few hundred dollar really worth all the exposure given to all those advertisers? Do the handful of monthly clicks really compensate for the tens of thousands of “views” those advertisers got? Some publishers think it’s worth it but many other think it’s time to move on to a more serious source of revenue.
There was a time, in 2007 and 2008, when the pay-per-click model was bringing enough money for a publisher to make ends meet but that time seems to be over as the economy isn’t picking up like it should and to make things even worse, the visitors don’t even bother to click the PPC ads, anymore.
Even the advertisers may feel this is isn’t working out to good for them so that might explain that their short “pitch lines” are getting ever more agressive which, in turn, might turn off even more visitors from clicking. Talk about a bad streak, from start to finish.
So Google AdSense and others need to figure out a way to make pay-per-click ads attractive again, for visitors.
Part of the solution might reside in providing more control to the publishers such as transparent ads and more options for ad feeds so all ads don’t look the same anymore. Also, a better cooperation between Google and its publishers might do wonders. The official AdSense blog is a nice touch but it’s hardly as good as a human being taking the time to help publishers who really need it. The current support structure is somewhat complicated and might lead to publisher frustration.
In other words, the current system is working but it’s a far cry from what publishers need to live so things have to change to make sure that it’s not just Google that can have a little more pocket change, at the end of the month.
Web publishers know how much work goes into a single web site, never mid an entire network of web destinations!
So imagine that on top of actually building the sites and convincing people to click towards them, publishers need to handle advertising. Fortunately, Google AdSense came up with a short snippet of code that can be placed in a page which can display a wide variety of contextual ads. The concept, in and of itself, hovers above all others.
But what happens when pay-per-click ads don’t work?
Well, a savvy publisher will work hard at trying to put the ads where people go but more and more, visitors just circumvent the PPC ads, like as if they were poisoned, or something. For a publisher, it’s utterly frustrating…
…all of those have minimal if not downright NO EFFECT on modern web visitors.
It’s unbelievable how much effort can go into trying to show the ads and such a tiny percentage of visitors actually notice them or feel comfortable clicking them.
Some experts say that the average web page has so many options that the chance that a visitor will click on a particular ad is that much more diminished but that may not tell the whole story. You see, visitors need to be visually and intellectually challenged. Google AdSense ads and others need to be somehow upgraded into something people actually want to explore further.
Until that happens, publishers can proverbially move mountains for their visitors, they appear to be suffering from a bizarre case of allergies… against ads!
If you’re part of the millions of people who produce content online, you know it can be a lot of work.
It way more than just typing text in a blog, it’s…
…and depending on how the web publisher is setup, it can be more or less work but in all cases, there’s always a certain amount of time and money involved (yes, money — computers aren’t free).
So it’s only normal that web publishers will so happily ad Google’s AdSense publicity zones within their content, to get back a bit of their investment. In both 2007 and 2008, the pay-per-click model was awesome, with revenues streams a serious web publisher could very well live with.
But around February of 2009, things went very wrong with AdSense’s eCPM levels which were tanking, even though the visitor count was going up and the general quality of the web properties was better than ever.
Some think it’s the recession, others think the reasons are less well known (and probably not known at all) but almost all web publishers have felt the drop, with varying intensity.
So the free content came under attack from a general lack of funding.
Some web publishers have simply closed shop and taken their content with them. Others have kept the content available only to paying customers while others are still praying for Google AdSense revenues to go back up again, with apparently no success at all.
Many AdSense publishers go to the forums to complain about the rock-bottom level of eCPMs but Google isn’t responding. The Mountain View giant is acting like as if everything was fine and dandy. You can ask Google what’s going on but all you’ll get is a type of canned answer that if, as a web publisher, you place your ads differently, your revenues will go back up — which is a very debatable premise.
It’s not that surprising that so many web publishers are frustrated with the ridiculously low Google AdSense revenues and they’re basically forced to invent new way to make up for the spectacular pay-per-click revenue nosedive. One of the ways to make money is to charge for access to the content, through a paid-membership model.
That’s ok with lots of people who can afford the membership but one site at the time, the internet is transforming into a constellation of gated communities. By all means, that can’t be good for anyone.
As Google AdSense is continuing to show lower and lower eCPMs, as if that was even possible, web publishers are accelerating the migration towards a wide array of membership models but they’re all paid. Google had the perfect model for the web, with AdSense. Sadly, it’s not working anymore.
Sure, Google AdSense is still up and running but if you can make a living off a few pennies or bucks a day, you’re awfully lucky but most serious web publishers can’t and that’s why 2009 might be the start of the end, for free web sites.
If you’ve been making LESS money with Google AdSense, lately, it seems you’re not alone.
Savvy web publishers from across the web, in the US and across the world, have been feeling the heat since around February of 2009, after Google had integrated DoubleClicks’ inventory of “CPM” ads (which aren’t welcome with PPC publishers).
Nobody knows much about what goes on at Google but lots of informed observers have speculated that by integrating very low paying CPM ad campaigns in the pay-per-click zones, the revenues went from a potential 40 cents per click to something akin to 1/100th of a cent per display — which might explain part of the revenue landslide publishers are pointing to.
And it’s not just the banners ads…
Web publishers who feared the DoubleClick inventory integration thought that by turning off the banner ads in their AdSense preferences, they could evade the revenue massacre but that’s not the case because now, rumor has it that large advertising accounts can actually purchase text-based PPC ads using the CPM model.
In other words, web publishers now have to accept the CPM model even if it comes with revenues that can be hundreds of times smaller than regular PPC. And wether this is the reason or not for the revenue drop, the bottom line is that web publishers are making less money now than in 2007 or 2008.
2009 is such a bad year for Google AdSense publishers that some are questionning wether it will ever bounce back — less optimistic reviewers are announcing the fall of AdSense but that’s probably pushing it too far. AdSense is probably going through a phase but how long will that phase be? Are we talking months or years?
Allthewhile, Google is posting healthy profits. Nothing fancy but way beyond the kind of money web publishers are making (proportionately). Why are publishers seemingly the only ones getting hit by the revenue drop? Honestly, nobody knows… except Google, and they won’t tell.
So if you’re an AdSense publisher and you’re tired of being stress out to pay your rent or mortgage at the end of each month, try my domain name, web hosting and SSL certificates online reselling store, for a change. It’s 100% ready to go, completely self-updated and the live 24/7 customer support agents will even answer in YOUR NAME (like, “Hello, this is ‘Company ABC’. How may I help you?”).
AdSense will probably bounce back, at some point but can you afford to wait?
If you want money fast, keep you pay-per-click ads active BUT make sure to advertise your newly created web services store where all your customers will have the opportunity to buy what they crave to have: domain names, web hosting and all sorts of awesome services that assist web builders of all types.
If AdSense bounces back and you already have your online store running, then, you’ll have two sources of revenue making you richer. You can go wrong selling domain names and web hosting…
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
