Web publishers know how much work goes into a single web site, never mid an entire network of web destinations!
So imagine that on top of actually building the sites and convincing people to click towards them, publishers need to handle advertising. Fortunately, Google AdSense came up with a short snippet of code that can be placed in a page which can display a wide variety of contextual ads. The concept, in and of itself, hovers above all others.
But what happens when pay-per-click ads don’t work?
Well, a savvy publisher will work hard at trying to put the ads where people go but more and more, visitors just circumvent the PPC ads, like as if they were poisoned, or something. For a publisher, it’s utterly frustrating…
…all of those have minimal if not downright NO EFFECT on modern web visitors.
It’s unbelievable how much effort can go into trying to show the ads and such a tiny percentage of visitors actually notice them or feel comfortable clicking them.
Some experts say that the average web page has so many options that the chance that a visitor will click on a particular ad is that much more diminished but that may not tell the whole story. You see, visitors need to be visually and intellectually challenged. Google AdSense ads and others need to be somehow upgraded into something people actually want to explore further.
Until that happens, publishers can proverbially move mountains for their visitors, they appear to be suffering from a bizarre case of allergies… against ads!
If you’re part of the millions of people who produce content online, you know it can be a lot of work.
It way more than just typing text in a blog, it’s…
…and depending on how the web publisher is setup, it can be more or less work but in all cases, there’s always a certain amount of time and money involved (yes, money — computers aren’t free).
So it’s only normal that web publishers will so happily ad Google’s AdSense publicity zones within their content, to get back a bit of their investment. In both 2007 and 2008, the pay-per-click model was awesome, with revenues streams a serious web publisher could very well live with.
But around February of 2009, things went very wrong with AdSense’s eCPM levels which were tanking, even though the visitor count was going up and the general quality of the web properties was better than ever.
Some think it’s the recession, others think the reasons are less well known (and probably not known at all) but almost all web publishers have felt the drop, with varying intensity.
So the free content came under attack from a general lack of funding.
Some web publishers have simply closed shop and taken their content with them. Others have kept the content available only to paying customers while others are still praying for Google AdSense revenues to go back up again, with apparently no success at all.
Many AdSense publishers go to the forums to complain about the rock-bottom level of eCPMs but Google isn’t responding. The Mountain View giant is acting like as if everything was fine and dandy. You can ask Google what’s going on but all you’ll get is a type of canned answer that if, as a web publisher, you place your ads differently, your revenues will go back up — which is a very debatable premise.
It’s not that surprising that so many web publishers are frustrated with the ridiculously low Google AdSense revenues and they’re basically forced to invent new way to make up for the spectacular pay-per-click revenue nosedive. One of the ways to make money is to charge for access to the content, through a paid-membership model.
That’s ok with lots of people who can afford the membership but one site at the time, the internet is transforming into a constellation of gated communities. By all means, that can’t be good for anyone.
As Google AdSense is continuing to show lower and lower eCPMs, as if that was even possible, web publishers are accelerating the migration towards a wide array of membership models but they’re all paid. Google had the perfect model for the web, with AdSense. Sadly, it’s not working anymore.
Sure, Google AdSense is still up and running but if you can make a living off a few pennies or bucks a day, you’re awfully lucky but most serious web publishers can’t and that’s why 2009 might be the start of the end, for free web sites.
If you’re a hard working web publisher looking to monetize your web properties with pay-per-click ads, don’t waste your time knocking on Yahoo!’s door!
You see, Yahoo! is a bizarre company.
It has made the awesome email service and yet, it has managed to completely mess up its pay-per-click ads business by severely restricting it to…
So you see why it might be a HUGE problem to become a Yahoo! ads publisher. It’s next to impossible, for normal human beings.
And if that wasn’t enough to turn you off, Yahoo!’s ads are UGLY and backwards. They look bulky and unelegant. Plus, they blend poorly in your design unless you’re knowledgeable enough to handle their API (and then, it looks awesome).
Seeing how the Google AdSense pay-per-click are paying (pennies), lots of web publishers are attempting to get accepted at Yahoo! but that currently harder than getting tickets to a Washington Red Skins game (and that speaks volumes).
The real solution for web publishers, is to open up their own online web services store and sell all sorts of value added services hundreds of millions of people want to purchase, such as domain names, web hosting and SSL certs. Get in on the action today with your own store and kiss the YPN blue away, forever!
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
