Like most web publishers, you know it makes sense to base your work on a good domain name.
For instance, if you have a job site for Milwaukee and you attach it to a weird domain name, it might score lower grades, SEOwise, than a keyword-rich one, like “milwaukeejobs.com” or “jobs-in-milwaukee.com” but it seems Google has stopped favoring domain names that actually mean something.
Instead, Google’s new page-rank algorithm —otherwise known as “the Google dance”— evaluates web sites based on a secret array of criterias which, according to InfluenceFinder, have less and less to do with a good domain name.
Here’s the original news piece which announces Google’s parting with the keyword-heavy domain names love affair:
Google has recently changed its page-ranking criteria and reduced its reliance on keyword-heavy domain names when calculating search engine rankings. This may affect the way companies design their search engine marketing campaigns.
John Straw, InfluenceFinder chief executive at Econsultancy explains that Google has gradually reduced the impact of root domain names. No longer than one year ago, this was weighted significantly heavier than today when compiling rankings.
It can be hard for marketers to keep up with Google when the company constantly changes the algorithms that calculate the search engine rankings. A SEM strategy can go from highly valuable to outdated from one day to the other if Google decides that, for instance, mobile rendering or keyword densities will have a bigger impact on the rankings.
Some of the changes are rather easy to adapt to, whereas others are more expensive and time consuming to follow up on. For instance, if a company recently bought an expensive, keyword-heavy domain name, it is now highly inconvenient that Google decided to disparage this as a criterion for a high search engine ranking.
In a way, it makes sense.
Think of those weird “this-is-the-best-keyword-combination.com” domain names which nobody typed in but which scored high in Google’s search engine. Those were blatantly exagerated domain names but Google should refrain from parting too quickly from genuinely descriptive domain names.
If anything, this could actually hurt Google as web users will go back to typing domain names directly as the Mountain View giant skids towards a different way of valuing the relevancy of web destinations.
Google is known to do things in such a way that the end-user can access quality information quickly so let’s see if this latest move will actually yield that kind of benefit.
Tags: google, search engine, algorithm, searching, find information, domains, domain names, domainers, domaining, relevancy, keywords, keyword-rich domains
Getting banned from Google isn’t good for you.
Over half the online users use it daily to find what they’re looking for.
If you happen to be using a service like DomainSponsor, Parked or Sedo, you’re likely to see your domain name banned from this powerful search engine, not to mention others like Yahoo! and Bing.
You see, landing pages are some of the lowest value pages which users can come across and it’s going to be bad for business for any search engine to display these pages as their primary results… or even in their “inner pages” results. So most search engines just ban automated landing pages and the domain names that lead there.
That’s why you need to get off the landing page train because it’s basically going into the proverbial wall.
Not so long ago, you still got some search engine visitors to your landing pages but not anymore, those days are over. Just go check your “landed pages” with this tool and see how completely banned your landing pages are, with Google. Be warned, it’s not going to be a pretty sight!
Spend as many hours as necessary to build up forums, blogs, social networks, directories or other services, for each one of your domain names but don’t leave them with the landing pages providers because they’re destroying your ability to derive search engine traffic, from them.
In some cases, you may be able to eventually get listed again with several search engines but that’s not a sure thing as you’ll need to setup a very convincing web destination for that to happen.
While landing pages have been an attractive solution for a while, it’s just not a good deal anymore.
Not getting search engine traffic will likely kill several times the revenue potential you’d have by developing a worthwhile web destination associated with each of your domain names.
Be smart and get off the landing page parade now because the more you wait, the more you’re likely to suffer from a nasty wall-t0-wall ban, from almost every major search engine out there, including Google.
There used to be a time when a Google AdSense ad was something of a novelty and everybody wanted to try it.
Several years later, every single web user has clicked on a pay-per-click ad, from Google or any other PPC ad network. People just aren’t compelled to click like they were, in 2007 and 2008 which were the banner years for publishers.
So what’s going to happen to publishers if web visitors don’t click their pay-per-click ads, anymore?
Well, for one thing, they’re going to have to rely on a lot less money to pay their rent and mortgages, which is bad news for everybody because the overall quality of the ad-supported destinations might go down if there’s no business case in keeping them active and up-to-date.
Without getting into specific numbers, some publishers are reporting that they’re lucky if they get 100 clicks from some 5,000 visitors, in a day. That adds up to mere pocket change so nobody can live off of that.
Those who publish web site know how hard it is to get a sustained level of 5k visitors daily and how astronomically hard it is to sustain 10 times that, at 50k. Why talk about 50,000 visitors? Because, apparently, that’s the new level of visitors you need to make over 50$ a day, in pay-per-click money. Whew!
So with the ads stacked so unfavorably against the publishers, with visitors who see no point in clicking ads on one side and low paying advertisers on the other, it’s basically pointless to develop web sites, at all.
Wiping the floor at Burger King pays more than getting 50k unique visitors to your site, if pay-per-click ads is your source of revenue. In many ways, it’s both twisted and somewhat pathetic.
So, what do you do to make money with your current visitors if you’re going to make any serious money with PPC ads, anymore?
You’ll probably think of something —but— allow me to suggest that you open your very own web services reselling store, where people can buy domain names and web hosting, at a price you determine.
The 24h service and invoicing is all taken care of, for you. All you need to do it place ads for your new online store in your web properties and wait for the checks to come rolling in. And those checks mean business, for real.
With a 10$ markup on domain names, if you sell just 10 per day, on your 5k daily visitor stream, that’s 100$ more in your pockets, per day. Add the web hosting, SSL certificates and countless other goodies that your visitors can buy and you see how quickly it all adds up.
If pay-per-click ads leave visitors unimpressed, you just need to sell them what they’re buying and what they want are quality web services. With Coolest.Name, you deliver exactly that, and more!
The famed domain name reseller, GoDaddy, rakes in hundreds of millions of dollars on a yearly basis.
Wouldn’t it be great if you could make part of that money reselling domain name using THEIR infrastructure?
Ys, indeed, it would!
So how can that happen?
All you have to do is go to Coolest.Name which resells GoDaddy’s Wild West Domains’ reseller packages at the lowest cost, online. Buy your own online storefront (take 2 or 3 minutes) and you’re good to go.
After that, you can customize your storefront all you like but basically, it’s ready to generate money for you, right there and then. GoDaddy sells the services you’re looking for so it just makes sense to profit from their enviable market position to get richer, too.
Anybody can resell web services, domain names and web hosting but Coolest.Name has the finest offer on the market. Everything is included and all you need to do is market your storefront. It practically sells itself although you’ll make a lot more money if you market it actively.
If you need to make money, fast, getting your own online web services storefront makes perfect sense.
The financial crisis might still be in full swing as the general public isn’t saved by anyone (only the major banks and transnationals have that privilege) but people, from all over the world, are still buying up web services.
What are “web services“? Well, they include the following…
If you’re reading this article, you’re probably very familiar with these web services.
What you need to know, however, is how to use GoDaddy’s massive technical infrastructure to reap part of the profits of this expansive market.
You, your family and neighbors have purchased at least one of the aforementionned services, in the last year. Multiply that by the billion (and more) people accessing the internet, every single day. If you play your cards intelligently, you’ll not just make “a lot of” money but “boatloads” of money.
For instance, just use Twitter or Facebook to tell all your contacts, on a regular basis (without spamming) that you offer domain names at very low prices and that you offer a long list of free features with every single domain purchased from your online store, you’ll see how fast the numbers add up.
Better yet, GoDaddy, through its Wild West Domains reseller division, will handle all the money for you and send you a nice check, by mail (it can also be sent electronically, if you prefer). I’m old fashioned so I prefer checks… but that’s just me!
Google AdSense revenues have tanked but fortunately, I’ve been getting a steady revenue stream from my domain name reselling business and I’ve been basically spared from the current recession (domains show no sign of slowing down so I should be fine). Maybe AdSense will eventually pick up but for now, web publishers who have an online storefront selling domain names are faring much better than those who rely solely on Google’s ad service.
So if you’re serious about making lots of money reselling web services for profit, using GoDaddy’s infrastructure, go directly to Coolest.Name, the most affordable place online to buy your Wild West Domains reseller account.
You’ll love both the business and the money you’ll get from it.
If you’re tired of trying to figure out a way to make ends meet, you’re probably ready to open up your own online web services reseller storefront.
Not only are domain names pivotal to most of today’s businesses but they selling them, along with their accompanying services, is a largely recession proof way to make money. Even if the economy is bad, companies need to keep up their online presence going.
By opening up your reseller store, here’s what you get…
And a lot more — yes, there’s a lot more included with your web services reseller account.
Everybody can now resell domain names, web hosting and SSL hosting —to name only those— through their very own recession-proof web services store.
Get yours now!
Web publishers remain committed to Google AdSense even as the revenues are being slashed downwards in a seemingly endless spirale of financial loss of lack of comprehension about what’s really going on, behind the scenes.
Holding on to Google’s apparently sinking advertising ship may be a strategy worth considering because as more publishers opt out, perhaps more advertiser money will trickle down to those publishers who decide to stay but that, by all means, something of a long shot. Better on the future of online advertising is akin to guessing the winning numbers to your local lottery — it’s fraught with wild uncertainty, to say the least.
Even if you wish AdSense will bounce back, magic thoughts might not be enough, in this particular case. Of course, sending positive vibes towards Google, in Mountain View is still a nice thing to do ; )
The truth is, nobody other than Google a few of its major affiliates know what’s going on, right now.
Nobody can be sure why the monthly revenues are drying up but almost every single publisher is feeling the heat from the rock bottom income AdSense is now providing them so, when the going gets tough, a “Plan B” needs to be spun into action.
You could do a whole range of things, depending on your particular talent but if you want to continue generating money 24/7 with the same ease as AdSense (set and forget, basically), you may want to investigate the web services reseller plan I talk about and sell, in this blog.
Why?
Because it works!
And if you happen to have a reasonnable visitor count seeing your ads, it works even more!
Sell web services through your online store —into which YOU set the selling prices, over the low buy rate— and you’ll grow richer with every sale. Domain names, web hosting and SSL certificates are in huge demand and you can be on the selling end.
The store, in and of itself, is entirely automated though you can customize it to resemble your web properties. You can take a look at mine, if you want. Even the 24/7 customer service will answer with the name of your company — wow!
Your visitors will thank you for providing them with such a full featured web services store so don’t wait and make your move. Becoming a web services reseller will probably the smartest move you made since deciding to join Google’s AdSense, a few years back… before the fall.
Domain names are one of the HOTTEST commodities online.
So hot, in fact, that you should join those who sell them for a profit.
With my Coolest.Name web services reselling program, you pay just $99 per year to do just that.
With your very own online store, a small percentage of the millions of people looking to buy domain names EVERY DAY will have the opportunity to get what they want —when they want it— while enriching you!
It’s simple, once you have your own online store, you can sell the domain names at a price your determine (over the buy rate price) or, let’s say $9, $12.50, $16.50 or even 25$… or more! You know your customers so you get to determine the price they’ll be offered to pay for your awesome domain name registration services.
Why are YOUR domain name registration services so awesome, you may ask?
Because you can give a boatload of freebies to your registrants, if that’s what you chose. Really, with your online web services store, you’ll have all the tools you need to effortlessly pamper every single one of your customers.
In my store, for instance, this is what I give my customers…
Wouldn’t your customers love you if you offered them all of that, too?
Of course they would!
That’s what they’re looking for: value.
Even if you’ve been around the web for a while, you need to understand than hundreds of millions of people are just waking up to the importance of getting their own domain name.
Get your share of the domain name gold rush. This market segment is just gaining speed and that’s why it makes sense to jump in with your web services store which will work for you, even when you sleep.
Billions upon billions of dollars are spent DAILY on technology and hundreds of millions of that are related to web services. Don’t stand on the sidelines — get into the action and the profit with YOUR STORE because if you wait, that’ll just mean less money in your pockets.
Someone is looking to buy domain names at this very instant… is your store open, yet?
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
