Anyone working in the retail business will tell you: the more it snows, the less people go out to shopping stores.
Common sense compells countless “responsible people” not to go out in a snow storm but the same logic applies for less dramatic snowfalls. Wichever, people tend to shop less when the snowflakes are covering up the town.
But what are all these nice folks doing, if they’re not shopping?
They could be doing anything, from shovelling snow to surfing the web and that’s it gets interesting for the Google AdSense folks who basically expect more visitors when it snows but in the end, it’s just not that simple.
Even if more people are likely to get stuck behind a computer screen for a prolonged period doesn’t mean they’ll be clicking more ads. Actually, they might be clicking LESS ads because their day is likely a bit more hectic than it usually is since more snow means more work, more (travel-related) delays and in some cases, added expenses.
That might work out good if you’re operating gateway pages towards “cheap winter tires” or “turbo ice delocker” but if your web destination are about anything unrelated to the white veil of snow, it’s probably going to be a below-average day and you’ll be earning less PPC money even though more people are theoretically “stuck” online.
Clicking pay-per-click ads occurs when a visitor believes clicking such a link will provide some outstanding insight into an issue… any issue!
Anyway, Google AdSense isn’t nearly as lucrative as before they made their changes in February of 2009 but hey, if you can manage a few bucks a day, that’s more change in your pockets and that’ll all for the best.
So the next time you look out the window and see that’s it’s white everywhere, don’t necessarily get you “publiser hopes” too high because people might be busy, elsewhere than on your web destinations.
Tags: tags, ppc, pay-per-click, revenue, money, payments, lucrative, google adsense, adsense, hard drive, snow, shovel, snowflakes, house, home, internet
If you’re a web publisher, Chitika offers you to turn page views into profits.
That’s a fair proposition but it’s even more attractive once you learn that their “kind of contextual ads” can be installed alongside those from Google’s AdSense program… because, in fact, they’re NOT contextual.
For those who haven’t seen Chitika ads before, this is what they typically looks like…
You’ll notice that their service will offer ads which are relevant to the search query a visitor might have entered, just before accessing the web publisher’s web site. This makes their program especially interesting to those who master the search engine optimization (SEO) techniques and therefore get a lot of search engine traffic.
Chitika is basically a “set and forget” kind of system.
The web publisher gets his own advertising zone code, installs it in his web pages and voilà, contextual ads can then be “served” to every visitor, based on his interests.
Interestingly, Chitika isn’t just presenting itself as an AdSense “companion”, it’s also stating that it can be an outright replacement for the Mountain View giant’s advertising service. It’s a realistic statement for many reasons…
Web publishers of all sizes are able to register and use Chitika to make money with their web destinations.
This is very good news for anyone looking to make money with their visitors without having to charge them a membership. Development, domain names, hosting and promotion all cost money and it would be foolish to think that “good karma” alone will pay for it all. Web publishers need a service like Chitika to bring in the money which can ensure the success of any web property.
The ads formats can easily be adapted to your web sites’ formats and you can customize the colors to fit your design. It’s fair to say Chitika has grown into a very professional service which delivers quality pay-per-click ads whcih are almost always accompanied by little pictures, which might help explain their very high click-through rate (CTR).
So don’t wait and open up your own Chitika account and see how much money you can make with your web sites.
Web publishers know how much work goes into a single web site, never mid an entire network of web destinations!
So imagine that on top of actually building the sites and convincing people to click towards them, publishers need to handle advertising. Fortunately, Google AdSense came up with a short snippet of code that can be placed in a page which can display a wide variety of contextual ads. The concept, in and of itself, hovers above all others.
But what happens when pay-per-click ads don’t work?
Well, a savvy publisher will work hard at trying to put the ads where people go but more and more, visitors just circumvent the PPC ads, like as if they were poisoned, or something. For a publisher, it’s utterly frustrating…
…all of those have minimal if not downright NO EFFECT on modern web visitors.
It’s unbelievable how much effort can go into trying to show the ads and such a tiny percentage of visitors actually notice them or feel comfortable clicking them.
Some experts say that the average web page has so many options that the chance that a visitor will click on a particular ad is that much more diminished but that may not tell the whole story. You see, visitors need to be visually and intellectually challenged. Google AdSense ads and others need to be somehow upgraded into something people actually want to explore further.
Until that happens, publishers can proverbially move mountains for their visitors, they appear to be suffering from a bizarre case of allergies… against ads!
There used to be a time when a Google AdSense ad was something of a novelty and everybody wanted to try it.
Several years later, every single web user has clicked on a pay-per-click ad, from Google or any other PPC ad network. People just aren’t compelled to click like they were, in 2007 and 2008 which were the banner years for publishers.
So what’s going to happen to publishers if web visitors don’t click their pay-per-click ads, anymore?
Well, for one thing, they’re going to have to rely on a lot less money to pay their rent and mortgages, which is bad news for everybody because the overall quality of the ad-supported destinations might go down if there’s no business case in keeping them active and up-to-date.
Without getting into specific numbers, some publishers are reporting that they’re lucky if they get 100 clicks from some 5,000 visitors, in a day. That adds up to mere pocket change so nobody can live off of that.
Those who publish web site know how hard it is to get a sustained level of 5k visitors daily and how astronomically hard it is to sustain 10 times that, at 50k. Why talk about 50,000 visitors? Because, apparently, that’s the new level of visitors you need to make over 50$ a day, in pay-per-click money. Whew!
So with the ads stacked so unfavorably against the publishers, with visitors who see no point in clicking ads on one side and low paying advertisers on the other, it’s basically pointless to develop web sites, at all.
Wiping the floor at Burger King pays more than getting 50k unique visitors to your site, if pay-per-click ads is your source of revenue. In many ways, it’s both twisted and somewhat pathetic.
So, what do you do to make money with your current visitors if you’re going to make any serious money with PPC ads, anymore?
You’ll probably think of something —but— allow me to suggest that you open your very own web services reselling store, where people can buy domain names and web hosting, at a price you determine.
The 24h service and invoicing is all taken care of, for you. All you need to do it place ads for your new online store in your web properties and wait for the checks to come rolling in. And those checks mean business, for real.
With a 10$ markup on domain names, if you sell just 10 per day, on your 5k daily visitor stream, that’s 100$ more in your pockets, per day. Add the web hosting, SSL certificates and countless other goodies that your visitors can buy and you see how quickly it all adds up.
If pay-per-click ads leave visitors unimpressed, you just need to sell them what they’re buying and what they want are quality web services. With Coolest.Name, you deliver exactly that, and more!
If you’re part of the millions of people who produce content online, you know it can be a lot of work.
It way more than just typing text in a blog, it’s…
…and depending on how the web publisher is setup, it can be more or less work but in all cases, there’s always a certain amount of time and money involved (yes, money — computers aren’t free).
So it’s only normal that web publishers will so happily ad Google’s AdSense publicity zones within their content, to get back a bit of their investment. In both 2007 and 2008, the pay-per-click model was awesome, with revenues streams a serious web publisher could very well live with.
But around February of 2009, things went very wrong with AdSense’s eCPM levels which were tanking, even though the visitor count was going up and the general quality of the web properties was better than ever.
Some think it’s the recession, others think the reasons are less well known (and probably not known at all) but almost all web publishers have felt the drop, with varying intensity.
So the free content came under attack from a general lack of funding.
Some web publishers have simply closed shop and taken their content with them. Others have kept the content available only to paying customers while others are still praying for Google AdSense revenues to go back up again, with apparently no success at all.
Many AdSense publishers go to the forums to complain about the rock-bottom level of eCPMs but Google isn’t responding. The Mountain View giant is acting like as if everything was fine and dandy. You can ask Google what’s going on but all you’ll get is a type of canned answer that if, as a web publisher, you place your ads differently, your revenues will go back up — which is a very debatable premise.
It’s not that surprising that so many web publishers are frustrated with the ridiculously low Google AdSense revenues and they’re basically forced to invent new way to make up for the spectacular pay-per-click revenue nosedive. One of the ways to make money is to charge for access to the content, through a paid-membership model.
That’s ok with lots of people who can afford the membership but one site at the time, the internet is transforming into a constellation of gated communities. By all means, that can’t be good for anyone.
As Google AdSense is continuing to show lower and lower eCPMs, as if that was even possible, web publishers are accelerating the migration towards a wide array of membership models but they’re all paid. Google had the perfect model for the web, with AdSense. Sadly, it’s not working anymore.
Sure, Google AdSense is still up and running but if you can make a living off a few pennies or bucks a day, you’re awfully lucky but most serious web publishers can’t and that’s why 2009 might be the start of the end, for free web sites.
The people behind all the ad blockers, like AdBlock Plus thought they were really smart to block web publishers’ advertising.
After all, by blocking the ads, the surfing is slightly faster and there are no ads left to even see.
So what’s wrong with that?
Nothing, really, apart that an ad-blocking user is basically stealing the web publishers’ content by not accepting the usually mildly visible ads. In fact, the user can surf however he or she wants.
But over time, the Google AdSense or other types of advertising can’t perform, at all.
And at some point, the web publisher can’t pay his bills anymore — so instead of shutting down the web site, he or she considers other revenue-generating methods, like paid-memberships. Yes, the old newspaper and cable TV model where you pay a fee to access content.
Things were going perfectly fine with the pay-per-click ads model until millions of smart-ass web users started to block all the ads and that has significantly contributed to the current shift back to paid memberships. I know, it’s a shame to have to go back to that “pay me or nothing” model.
So what are users to do?
For starters, get rid of those ad-blockers.
The more people see the pay-per-click ads, the more valid clicks will occur and the web publishers will have enough revenue to drop the paid-membership obligations.
People are going mad everywhere about the prospect of Facebook, MySpace, NetLog and Twitter going to the paid membership model but they have to realize that the obsession with “not seeing ads” of a large percentage of them is the very cause for it. There should be a ban against all ad-blocking software because as they stand, they doing way more harm than good.
If all significant web sites turn to paid membership accompanied by insignificant teaser bits and pieces of information, people will just drop out of the internet because it’ll become locked up, everywhere.
Since nobody wants that, web publishers absolutely need to be supported by ads, not memberships!
If you build, maintain or promote web sites that derive part or all of their revenue from the Google AdSense program, you’ve surely seen a sharp decrease in your earnings, in the last months.
These are the main theories that are being discussed as to what may explain the drop…
It might even be something else but it’s undeniable, if you’re a web publisher trying to make money with AdSense, it’s now very hard.
If you’re so bold as to try to make a living off AdSense, it’s not downright IMPOSSIBLE unless you can make ends meet on a few hundred dollars a month, at most (if you live in your parents’ basement, it can happen but hey, not everybody enjoys such privileges).
Perhaps you have another idea why web publishers with better, more heavily circulated sites are seeing their revenue plunge in a seemingly bottomless abyss so you’re welcome to share your thoughts with us all.
In the meantime, if you want to make real money, please sign-up to get your own domain name and web hosting reselling store, online. It’s exactly what hundreds of millions of people are looking for and you’ll be the one collecting the moolah for years on end as people buy these services (or products) and keep renewing the forever.
Keep trying with AdSense if you feel like it but be aware that it’s just kiddie pocket change compared to operating your own online domain name reselling business (not to mention you’ll get your own domains at the “buy rate” — wow!) so don’t wait and join the major leagues!
If you’ve been making LESS money with Google AdSense, lately, it seems you’re not alone.
Savvy web publishers from across the web, in the US and across the world, have been feeling the heat since around February of 2009, after Google had integrated DoubleClicks’ inventory of “CPM” ads (which aren’t welcome with PPC publishers).
Nobody knows much about what goes on at Google but lots of informed observers have speculated that by integrating very low paying CPM ad campaigns in the pay-per-click zones, the revenues went from a potential 40 cents per click to something akin to 1/100th of a cent per display — which might explain part of the revenue landslide publishers are pointing to.
And it’s not just the banners ads…
Web publishers who feared the DoubleClick inventory integration thought that by turning off the banner ads in their AdSense preferences, they could evade the revenue massacre but that’s not the case because now, rumor has it that large advertising accounts can actually purchase text-based PPC ads using the CPM model.
In other words, web publishers now have to accept the CPM model even if it comes with revenues that can be hundreds of times smaller than regular PPC. And wether this is the reason or not for the revenue drop, the bottom line is that web publishers are making less money now than in 2007 or 2008.
2009 is such a bad year for Google AdSense publishers that some are questionning wether it will ever bounce back — less optimistic reviewers are announcing the fall of AdSense but that’s probably pushing it too far. AdSense is probably going through a phase but how long will that phase be? Are we talking months or years?
Allthewhile, Google is posting healthy profits. Nothing fancy but way beyond the kind of money web publishers are making (proportionately). Why are publishers seemingly the only ones getting hit by the revenue drop? Honestly, nobody knows… except Google, and they won’t tell.
So if you’re an AdSense publisher and you’re tired of being stress out to pay your rent or mortgage at the end of each month, try my domain name, web hosting and SSL certificates online reselling store, for a change. It’s 100% ready to go, completely self-updated and the live 24/7 customer support agents will even answer in YOUR NAME (like, “Hello, this is ‘Company ABC’. How may I help you?”).
AdSense will probably bounce back, at some point but can you afford to wait?
If you want money fast, keep you pay-per-click ads active BUT make sure to advertise your newly created web services store where all your customers will have the opportunity to buy what they crave to have: domain names, web hosting and all sorts of awesome services that assist web builders of all types.
If AdSense bounces back and you already have your online store running, then, you’ll have two sources of revenue making you richer. You can go wrong selling domain names and web hosting…
Web publishers remain committed to Google AdSense even as the revenues are being slashed downwards in a seemingly endless spirale of financial loss of lack of comprehension about what’s really going on, behind the scenes.
Holding on to Google’s apparently sinking advertising ship may be a strategy worth considering because as more publishers opt out, perhaps more advertiser money will trickle down to those publishers who decide to stay but that, by all means, something of a long shot. Better on the future of online advertising is akin to guessing the winning numbers to your local lottery — it’s fraught with wild uncertainty, to say the least.
Even if you wish AdSense will bounce back, magic thoughts might not be enough, in this particular case. Of course, sending positive vibes towards Google, in Mountain View is still a nice thing to do ; )
The truth is, nobody other than Google a few of its major affiliates know what’s going on, right now.
Nobody can be sure why the monthly revenues are drying up but almost every single publisher is feeling the heat from the rock bottom income AdSense is now providing them so, when the going gets tough, a “Plan B” needs to be spun into action.
You could do a whole range of things, depending on your particular talent but if you want to continue generating money 24/7 with the same ease as AdSense (set and forget, basically), you may want to investigate the web services reseller plan I talk about and sell, in this blog.
Why?
Because it works!
And if you happen to have a reasonnable visitor count seeing your ads, it works even more!
Sell web services through your online store —into which YOU set the selling prices, over the low buy rate— and you’ll grow richer with every sale. Domain names, web hosting and SSL certificates are in huge demand and you can be on the selling end.
The store, in and of itself, is entirely automated though you can customize it to resemble your web properties. You can take a look at mine, if you want. Even the 24/7 customer service will answer with the name of your company — wow!
Your visitors will thank you for providing them with such a full featured web services store so don’t wait and make your move. Becoming a web services reseller will probably the smartest move you made since deciding to join Google’s AdSense, a few years back… before the fall.
Dear Visitor,
With over 20 year of hands-on experience in computer sciences, over 10 years as a web developer and domain name expert, I've learned a few things about how to make serious money, online.
In this blog, you'll see how you too can multiply your revenue with a rock-solid, reliable and easy to implement web services reseller storefront.
Having your own online store makes sense.
Thanks for taking the time to envision a richer, happier you.
