More visitors when it snows?

Anyone working in the retail business will tell you: the more it snows, the less people go out to shopping stores.

Common sense compells countless “responsible people” not to go out in a snow storm but the same logic applies for less dramatic snowfalls. Wichever, people tend to shop less when the snowflakes are covering up the town.

But what are all these nice folks doing, if they’re not shopping?

They could be doing anything, from shovelling snow to surfing the web and that’s it gets interesting for the Google AdSense folks who basically expect more visitors when it snows but in the end, it’s just not that simple.

Even if more people are likely to get stuck behind a computer screen for a prolonged period doesn’t mean they’ll be clicking more ads. Actually, they might be clicking LESS ads because their day is likely a bit more hectic than it usually is since more snow means more work, more (travel-related) delays and in some cases, added expenses.

That might work out good if you’re operating gateway pages towards “cheap winter tires” or “turbo ice delocker” but if your web destination are about anything unrelated to the white veil of snow, it’s probably going to be a below-average day and you’ll be earning less PPC money even though more people are theoretically “stuck” online.

Clicking pay-per-click ads occurs when a visitor believes clicking such a link will provide some outstanding insight into an issue… any issue!

Anyway, Google AdSense isn’t nearly as lucrative as before they made their changes in February of 2009 but hey, if you can manage a few bucks a day, that’s more change in your pockets and that’ll all for the best.

So the next time you look out the window and see that’s it’s white everywhere, don’t necessarily get you “publiser hopes” too high because people might be busy, elsewhere than on your web destinations.

Tags: tags, ppc, pay-per-click, revenue, money, payments, lucrative, google adsense, adsense, hard drive, snow, shovel, snowflakes, house, home, internet