Publishing the exact same thing as everybody else

Do you value unique, useful and engaging content?

If so, you’re probably one of the many hard working web publishers who respect their visitors enough to actually take their time to provide them with information pieces they’ll want to bookmark, namely because it’s not available anywhere else.

Original content is what visitors want because reading the same thing twice just doesn’t seem like a productive use of their time.

But producing uniqueness is both time intensive and costly.

So…

Some web publishers —either lazier or smarter than those who produce their own content— go to ebay and other venues to buy private label rights (PLR) articles for a rather small fee so they can have the “right” to re-publish them in their own web properties.

Those articles are typically burried under tons of flashy advertising because the only goal for the web publisher is to “convert” its visitors to a pay-per-click or affiliate sale. There’s little to no intent to genuinely inform the visitor and even less effort to actually validate what’s being exposed in these “fast food articles”.

Take following title, for instance: “Articles Are The Quickest Way To Your Customers Wallet” which is the title of an article included in one of the many PLR article packages, available online. In a Google search for that title, over 25k results pop-up and the same content is presented in a variety of blogs, forums and [article] directories.

Does anyone really believe that by mimicking over 25k other web sites, they’ll become “an authority” on that matter? Of course not. Web publishers owe it to themselves to aim higher than that.

There also exist test scamblers which will rearrange the wording of articles so that some search engines don’t know it’s the exact same “base article” that everybody else is using. It might help for a short while but all search engines eventually catch up with those who abuse their resources by tricking them into thinking their content is unique while it’s not (even though the wording might be… “unique”).

So here we are.

At the point where digital content can be easily reproduced, published and massively distributed, across the world.

Will web publishers continue duplicating other people’s content “ad infinitum” or will they roll their sleeves up and start publishing content people actually want to read as opposed to content they already read, elsewhere?

It’s a big question and nobody knows the answer, for sure…