logo

Using 123Ticket for web site micropayments

Those who shop or sell online have become familiar with PayPal and by all means, it’s an amazing service.

However, not everyone wants to pay using a credit card or a bank account transfer. A large number of individuals prefer paying small amounts with their phone or cellphone, using an SMS message.

If you happen to be a web publisher doing business in Europe and Asia, you’re certainly aware that cellphones are increasingly becoming the “pocket change payment” alternative for everything from car parking to MP3 song downloads.

The word “micropayments” is therefore gaining traction, online.

More and more products and especially services are being tweaked to fit the micropayment model, with smaller chunks (or “parts”) being made available for a smaller price. Doing this helps expand market reach with those who appreciate picking and choosing only what they really need instead of purchasing more expensive bundles (usually through PayPal).

Among the major micropayment processors, the following offer an international service:

  • 123Ticket — the easiest one to implement and use;
  • DAOPay — nice interface but lacks features;
  • Zaypay — growing but not mature enough, yet.

There are many other providers but they tend to be very localized. If you do business in the markets they serve, that can be an advantage but if your visitors are coming from all over the world, that’ll be a major drawback.

The services are free to join and use by web publishers although a cut of each sale is taken on whatever the customer pays.

It can be a large chunk (like 40% or more) so make sur you’re aware of the “fees” when planning your pricing.

The implementation of these services is fairly straightforward but 123Ticket is the easiest to use. It also has a referer program where you pocket 5% of anything the refered web publisher makes, for the entire life of his account.

If anything, these services will help become more familiar with the micropayment opportunities that you might have missed, up to now. Keep in mind that not all countries are as rich and wired as the US or Canada.

Micropayments are a way of life for billions of people and you’ll probably make more money if you, as a web publisher, tailor at least some of your offerings for them, namely through the use of online micropayments services.

Share this information...
  • Google Bookmarks
  • Live
  • Facebook
  • MySpace
  • Twitter
  • del.icio.us
  • Netvibes
  • Technorati
  • Netvouz
  • NewsVine
  • Yahoo! Buzz
  • Faves
  • connotea
  • blogmarks
  • Current
  • Digg
  • Mixx
logo

4 Responses to “Using 123Ticket for web site micropayments”

  1. Cedrick Blog says:

    Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  2. Lucille Blog says:

    Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  3. Pretty very good post. I just stumbled upon your blog and wanted to say that I have quite enjoyed reading your blog posts. Any way I will be subscribing for your feed and I hope you article once more soon.

  4. Carlyn Blog says:

    This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

logo
logo
Greatest.Name   All rights reserved © 2012 | Powered by Wordpress | Designed by Elegant Themes