Facebook’s pages feature

Wether you’re looking to promote your own customized clothing store, your affiliate network or best of all, your own online web services store, you need to have as much visibility as possible.

One of the many ways you can get visible in front of lots of targeted people is to use your Facebook account to create a “page” where other Facebook members can become fans.

Just point your browser to http://www.facebook.com/pages/create.php and follow the easy instructions from there.

Any average web user can create Facebook pages, it’s nothing you should be afraid of, from a technical standpoint.

You may create as many pages as you desire but having fewer of them will leave you more time to develop them to their full potential. There are different options for pages and you can tweak them in such a way that you could be the only one with a permission to post messages but that’s not going to get the crowds excited so consider that, for all useful purposes, pages are “small social networking circles” within the entire Facebook system.

While your main Facebook account might be a natural gathering ground for your friends, the pages you create will ideally target a given theme and as such, Facebook members from all over the world will have the opportunity to become fans for them without actually becoming your “friend”.

Most Facebook members who operate a small company, wether it’s full or part-time, will consider creating a Facebook page for it. That way, they’ll be able to promote without cluttering their main account’s message stream with pitches like “I sell the best vegeterian pizza in town so get me to prepare a bunch of them for your next office party” which the “friend circle” might feel is a bit awkward. Within the context of a page, however, it’s perfect!

Facebook provides extensive instructions for pages but you either “get it” or you don’t. If you don’t, pay somebody else to make you shine instead of doing things halfway and being stuck with no fans after several months of “operation”.

Pages in Facebook are free but you’ll probably have to spend some time building your pages up.

So go ahead and promote anything you need more people to know about!