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People don’t see the pay-per-click ads, anymore!

There used to be a time when a Google AdSense ad was something of a novelty and everybody wanted to try it.

Several years later, every single web user has clicked on a pay-per-click ad, from Google or any other PPC ad network. People just aren’t compelled to click like they were, in 2007 and 2008 which were the banner years for publishers.

So what’s going to happen to publishers if web visitors don’t click their pay-per-click ads, anymore?

Well, for one thing, they’re going to have to rely on a lot less money to pay their rent and mortgages, which is bad news for everybody because the overall quality of the ad-supported destinations might go down if there’s no business case in keeping them active and up-to-date.

Without getting into specific numbers, some publishers are reporting that they’re lucky if they get 100 clicks from some 5,000 visitors, in a day. That adds up to mere pocket change so nobody can live off of that.

Those who publish web site know how hard it is to get a sustained level of 5k visitors daily and how astronomically hard it is to sustain 10 times that, at 50k. Why talk about 50,000 visitors? Because, apparently, that’s the new level of visitors you need to make over 50$ a day, in pay-per-click money. Whew!

So with the ads stacked so unfavorably against the publishers, with visitors who see no point in clicking ads on one side and low paying advertisers on the other, it’s basically pointless to develop web sites, at all.

Wiping the floor at Burger King pays more than getting 50k unique visitors to your site, if pay-per-click ads is your source of revenue. In many ways, it’s both twisted and somewhat pathetic.

So, what do you do to make money with your current visitors if you’re going to make any serious money with PPC ads, anymore?

You’ll probably think of something —but— allow me to suggest that you open your very own web services reselling store, where people can buy domain names and web hosting, at a price you determine.

The 24h service and invoicing is all taken care of, for you. All you need to do it place ads for your new online store in your web properties and wait for the checks to come rolling in. And those checks mean business, for real.

With a 10$ markup on domain names, if you sell just 10 per day, on your 5k daily visitor stream, that’s 100$ more in your pockets, per day. Add the web hosting, SSL certificates and countless other goodies that your visitors can buy and you see how quickly it all adds up.

If pay-per-click ads leave visitors unimpressed, you just need to sell them what they’re buying and what they want are quality web services. With Coolest.Name, you deliver exactly that, and more!

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