How can publishers make PPC ads stand out?

Web publishers know how much work goes into a single web site, never mid an entire network of web destinations!

So imagine that on top of actually building the sites and convincing people to click towards them, publishers need to handle advertising. Fortunately, Google AdSense came up with a short snippet of code that can be placed in a page which can display a wide variety of contextual ads. The concept, in and of itself, hovers above all others.

But what happens when pay-per-click ads don’t work?

Well, a savvy publisher will work hard at trying to put the ads where people go but more and more, visitors just circumvent the PPC ads, like as if they were poisoned, or something. For a publisher, it’s utterly frustrating…

• header (or near-header) placement;
• flashy colors;
• unusual formats (in surprising places);
• quality content that’s truly unique and enticing; and
• visually engaging web site design.

…all of those have minimal if not downright NO EFFECT on modern web visitors.

It’s unbelievable how much effort can go into trying to show the ads and such a tiny percentage of visitors actually notice them or feel comfortable clicking them.

Some experts say that the average web page has so many options that the chance that a visitor will click on a particular ad is that much more diminished but that may not tell the whole story. You see, visitors need to be visually and intellectually challenged. Google AdSense ads and others need to be somehow upgraded into something people actually want to explore further.

Until that happens, publishers can proverbially move mountains for their visitors, they appear to be suffering from a bizarre case of allergies… against ads!