If you’ve been making LESS money with Google AdSense, lately, it seems you’re not alone.
Savvy web publishers from across the web, in the US and across the world, have been feeling the heat since around February of 2009, after Google had integrated DoubleClicks’ inventory of “CPM” ads (which aren’t welcome with PPC publishers).
Nobody knows much about what goes on at Google but lots of informed observers have speculated that by integrating very low paying CPM ad campaigns in the pay-per-click zones, the revenues went from a potential 40 cents per click to something akin to 1/100th of a cent per display — which might explain part of the revenue landslide publishers are pointing to.
And it’s not just the banners ads…
Web publishers who feared the DoubleClick inventory integration thought that by turning off the banner ads in their AdSense preferences, they could evade the revenue massacre but that’s not the case because now, rumor has it that large advertising accounts can actually purchase text-based PPC ads using the CPM model.
In other words, web publishers now have to accept the CPM model even if it comes with revenues that can be hundreds of times smaller than regular PPC. And wether this is the reason or not for the revenue drop, the bottom line is that web publishers are making less money now than in 2007 or 2008.
2009 is such a bad year for Google AdSense publishers that some are questionning wether it will ever bounce back — less optimistic reviewers are announcing the fall of AdSense but that’s probably pushing it too far. AdSense is probably going through a phase but how long will that phase be? Are we talking months or years?
Allthewhile, Google is posting healthy profits. Nothing fancy but way beyond the kind of money web publishers are making (proportionately). Why are publishers seemingly the only ones getting hit by the revenue drop? Honestly, nobody knows… except Google, and they won’t tell.
So if you’re an AdSense publisher and you’re tired of being stress out to pay your rent or mortgage at the end of each month, try my domain name, web hosting and SSL certificates online reselling store, for a change. It’s 100% ready to go, completely self-updated and the live 24/7 customer support agents will even answer in YOUR NAME (like, “Hello, this is ‘Company ABC’. How may I help you?”).
AdSense will probably bounce back, at some point but can you afford to wait?
If you want money fast, keep you pay-per-click ads active BUT make sure to advertise your newly created web services store where all your customers will have the opportunity to buy what they crave to have: domain names, web hosting and all sorts of awesome services that assist web builders of all types.
If AdSense bounces back and you already have your online store running, then, you’ll have two sources of revenue making you richer. You can go wrong selling domain names and web hosting…
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