Yahoo!’s Publisher Network isn’t an option

If you were thinking about monetizing your web site using Yahoo!’s Publisher Network (YPN), you better forget it!

Yahoo! is known to be allergic to anyone but their own. It was that way when Microsoft tried to buy them at a fair price and it’s like that with you, when you hopelessly attempt to sign-up and Yahoo! ads publisher… which will not happen, 99.999% of the time.

You see, YPN is still in beta (!) and available ONLY for US-based publishers.

That basically eliminates over one billion potential publishers (at least 100 million serious ones) and leaves merely a few tens of millions, in the US, who may want to jump through Yahoo! ad-related hoops.

Even though you can waste your time signing up to YPN, the system works solely by invitation so unless you’re asked to join YPN, your chances of getting in are basically non-existent.

So if you manage to get accepted in Yahoo!’s Publisher Network, you’ll soon realize that they have way less ad variety than Google (like 10 to 20 times less variety, at least), their “international” ads are nowhere to be found (it’s US-centric, all the way — they even shut down their European operation, in mid-January of 2009 — wow!) and finally, the ads look bad.

Profitwise, the clicks pay as little as with Google since it’s the same bunch of core advertisers bidding pennies on just about everything but very specific keyphrases for which there is more competition.

So YPN, in its current form, is a losing proposition… from start to finish — assuming you can get past “start”, that is.

If you’re looking to make REAL MONEY instead of chump change, take a look at my full-featured, auto-pilot, everything included online web services shop and you’ll see that’s where the big money is made, nowadays, by smart people like you.

But if you want to hit a brick wall with Yahoo!, be my guest but you’ve been warned…